Vapor Digest #3 The Trade Publication For The Vapor Products Industry
Issue link: http://vapordigest.epubxp.com/i/504729
01 www.labelsdallas.com | sales@labelsdallas.com | (214) 269-7490 We Specialize In Vapor Labels Labels for all bottle sizes: 5ml, 10ml, 30 ml etc. As long as you have a list of shipping addresses we are able to convert that list to IP addresses and then serve that household ads for your brand. If for some reason you have not kept a list of customers there is also an option to purchase a list of know ecig customers as well. This is a new service which the Ecig Advertising Group is bringing to the ecig industry first with positive results! Another option for advertisers is direct email advertising and social media. Most companies do a good to decent job with their social media campaigns on their own but social media is crowded these days! Everyone has posts, tweets and pictures of the products they sell and for the most part it is entertaining for the customers that already purchase the products. Email campaigns are great to offer monthly discounts and inform about new product launches. Keeping the customers engaged with your brand is a very important part of the customer retention process as well as the ongoing upsell process. Outside the box advertising can be a game changer. As I am writing this for you to read I am about to travel south to Florida for the 2015 VCCT Vape Convention in Tampa, Florida. I love the opportunity that these conventions provide for brands to attract the attention of potential new customers. Advertising is about brand name recognition. Use the creative side your company has to think outside the norm and to get your company name out to the public. Business cards are ok, key chains and rubber wrist bracelets are everywhere. The company who is able to match their brand name on a must grab item at the convention will be the company to garnish results! These items do not need to be large and expensive but should be something that potential clients want to get their hands on during the events. There are still several other advertising avenues available offline. We have several clients who use radio, television and even mail and flyer campaigns. After all of my years within advertising I do know this, good campaigns require an investment by the company but the results of a good campaign will always be a positive one for the companies willing to make that investment! For questions, advice or comments Kurt Landversicht may be contacted by email at: Kurt@ecigadvertisers.com